Recent estimates indicate that 7% of global GNP comes from counterfeit sales. A Frontier Economics report published in February 2011, estimated counterfeiting cost of $650B in 2008 and forecasted to grow to $1.7T by 2015. Counterfeiters are a potent threat to every company – they siphon off sales, which directly hurts the company top line and bottom line. More ominous is the threat they pose to the brand and the company image: a counterfeit product leaves a poor impression in the eyes of the consumer who unwillingly bought the counterfeit product and now associates the shoddy workmanship and poor quality of the counterfeit with the brand.

Counterfeiting is a large and rapidly growing “industry”: the number of consumer safety and critical technology seizures increased by 44%, and the value increased by 41% in FY 2011 compared to FY 2010. Why is this the case? It is in large part due to the explosive growth of the online sales channels made possible by the Internet. Customers often start their search for a product online. They often use search engines and auction sites or they click on an advertisement or sponsored listing. Counterfeiters have mastered the online sales channels and don’t play by the rules that bind legitimate businesses. Why? Because they don’t have to. The online world is less effectively policed allowing the counterfeiters to get away with their parasitic activities.

Bouju takes explicit, concrete, and provably effective actions to protect legitimate businesses and brand owners from counterfeiters. Bouju is a simple-to-use service with unique technology that searches and locates the online presence and activity of counterfeiters. We cut off the traffic to counterfeiter’s websites byshutting down their websites and taking over their online activities. Our extensive, information-rich, and action-oriented reports constantly update the brand owner with verifiably measured progress against counterfeiters thus bringing them peace of mind.

Bouju aggressively targets counterfeiters with a battery of actions including leveraging legal vehicles, blacklisting the counterfeiter’s websites and redirecting online traffic from counterfeiter’s websites to the brand owner’s website.